Getting Control of Your College's Web Plan in Five Easy Steps Is an Informative Must-Read for Any College Administrator That Has Website Responsibilities
Allentown, Pennsylvania, January 22, 2015 (Newswire.com) - Bridging the gap between the lofty plans colleges and universities have for their school website and what users actually encounter when they visit the website is the goal of the latest whitepaper from The Kyle David Group. The high-tech consultancy firm has helped dozens of schools rethink their web presence throughout the years to make it easier for prospective students, current students, and alumni to engage with the school. But, with so much content on higher education websites these days, a well-intentioned web plan can quickly get out of control.
“We encounter so many clients who had great ideas for their website in the beginning, but those ideas either never got implemented or the execution was not as good as the initial plan,” says Kyle David, CEO of The Kyle David Group. “This whitepaper outlines five easy steps to help get those websites back on track.”
We encounter so many clients who had great ideas for their website in the beginning, but those ideas either never got implemented or the execution was not as good as the initial plan.
Kyle David, CEO
One of the first pieces of advice the whitepaper offers is for administrators to take the time to identify what went wrong with the initial plan. Were too many people involved in the process and slowing down progress? Did the plan only address adding new content, but fail to consider how to manage old content? Figuring out where things fell apart is a critical step in correcting the problem and gaining control of the web plan.
Getting Control of Your College’s Web Plan in Five Easy Steps is the second whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:
- Ten Things Every College Website Should Have
- SEO for Colleges and Universities
- Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions
- Emerging Trend: Video Interviews and Essays for College Applicants
The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school’s website. Enrollment is free at www.kyledavidgroup.com/who-we-serve/higher-education
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