Data Mining in Higher Education Explores Four Ways College Administrators Can Use Data Mining to Create Stronger Email Marketing Campaigns.
Allentown, Pennsylvania, February 12, 2015 (Newswire.com) - Email marketing is still one of the most cost-effective ways for colleges and universities to reach prospective students. By using the latest data mining techniques to better understand their target market, schools can dramatically improve the overall success of their email campaigns. The final paper in The Kyle David Group’s Higher Ed Web Authority Series teaches college administrators important data mining basics as well as tips for properly using data to their benefit.
“One of the best ways for schools to get answers to the burning questions they have about their target audiences is through data mining,” says Kyle David, CEO of The Kyle David Group. “But because higher education is just beginning to use data mining for marketing purposes, many schools are making mistakes that are keeping them from getting the results they want.”
One of the best ways for schools to get answers to the burning questions they have about their target audiences is through data mining, but because higher education is just beginning to use data mining for marketing purposes, many schools are making mistakes that are keeping them from getting the results they want.
Kyle David, CEO
Among the mistakes many institutions make when data mining is tracking the wrong information. Taking the time to define what information is actually meaningful enough to be tracked is the most critical step in the data mining process. Another important component of the data mining process is data cleansing. Data is only as good as its quality. Taking steps to clean data before using it in a campaign goes a long way in boosting the campaign's effectiveness.
Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions is the final whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:
- Ten Things Every College Website Should Have
- Emerging Trend: Video Interviews and Essays for College Applicants
- SEO for Colleges and Universities
- Getting Control of Your College’s Web Plan in Five Easy Steps
The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school’s website. Enrollment is free at www.kyledavidgroup.com/who-we-serve/higher-education
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